Staff Geek | JaysonSagales

StaffGeek is a culture-assessment and HR analytics platform. The marketing site was built in WordPress to support lead generation, content publishing, and conversion funnels. The project required creating a scalable WordPress solution that balances custom functionality with performance and ease of content management.

Technologies & Stack (Frontend / WordPress Side)

WordPress CMS with custom theme development
Elementor / Advanced Custom Fields (ACF) for modular and reusable components
Custom post types for blog, podcasts, case studies, and assessments
Responsive UI using HTML5, CSS3, and JavaScript for interactive sections
Third-party plugin integrations for forms, surveys, and marketing automation
Performance optimization: caching, minification, image compression
Analytics and tracking: integrated Google Analytics & conversion tracking

Key Features Implemented

Built custom landing pages for free assessments and trial funnels
Developed assessment/survey workflows integrated into WordPress
Structured content for blogs, podcasts, and case studies with reusable templates
Configured lead capture forms (newsletter signup, trial requests)
Optimized mobile responsiveness and page performance across all devices

Developer Contributions

End-to-end WordPress development: theme setup, plugin configuration, and custom code
Created reusable templates to streamline publishing workflows for non-technical staff
Implemented SEO-friendly structure with schema, clean URLs, and optimized metadata
Ensured scalable foundation to handle content growth and user acquisition