Ezra Katz Art Gallery

Technologies & Stack

• WordPress CMS with Elementor Pro (Theme Builder) for visual templates and site-wide design control

• WooCommerce for e-commerce (optional variable products / prints)

• Advanced Custom Fields (ACF) or JetEngine for structured content (artworks, exhibitions, press)

• PHP, HTML5, SCSS/CSS3 for custom styling, and vanilla JavaScript for interactions

• Image optimization pipeline (WebP, responsive srcset) and lazy loading (ShortPixel/Imagify/Cloudinary recommended)

• Forms & CRM integration (WPForms / Gravity Forms + Mailchimp / ConvertKit)

• Caching & CDN (WP Rocket / LiteSpeed Cache + Cloudflare) for performance

Key Features & Implementation Details:

Artwork Catalog & Portfolio

• Custom Post Type Artworks with fields: title, year, medium, dimensions, edition, price/availability, provenance, high-res gallery images.

• Dynamic Elementor Single templates pulling ACF fields (lightbox gallery, zoom, framed/unframed options).

• Filterable/masonry portfolio grid (filters by medium, series, availability, year) with AJAX loading for smooth browsing.

Exhibitions & Events

• Exhibitions CPT with dates, venue, curator notes, and map integration.

• Events calendar and RSVP/contact for openings; featured exhibitions highlighted on the homepage and archive pages.

E-commerce & Sales Workflow

• WooCommerce product templates styled with Elementor Theme Builder (originals, limited editions, prints).

• Shipping/tax setup, variable products (sizes/frames), inventory status, and order confirmation emails.

• Quick-view modal and secure checkout UX optimized for conversions.

Commissions & Contact

• Commission request form with validation, image upload, pricing tier selection, and conditional fields.

• High-visibility CTAs (“Inquire about this work”, “Request a Commission”) in header/footer and on artwork pages.

• Spam protection via reCAPTCHA and server-side sanitization.

Press, Blog & Resource Hub

• Blog for artist statements, studio updates, and exhibition reviews to boost SEO and visitor engagement.

• Press/Press Kit CPT with downloadable high-res media and one-click contact for press inquiries.

Dynamic Templates & Theme Builder

• Global header, footer, archive, and single templates created with Elementor Theme Builder for consistent branding.

• Dynamic tags to pull ACF content into templates for maintainability and fast content updates by non-technical editors.

• Global style kit (typography, color palettes, spacing) to ensure visual consistency.

SEO, Schema & Accessibility

• SEO-friendly structure (meta titles/descriptions, OG tags) and readable permalinks for artworks and exhibitions.

• JSON-LD schema for VisualArtwork / CreativeWork to improve discoverability in rich results.

• Accessibility best practices: alt text, keyboard navigable galleries, semantic HTML, and color contrast checks.

Performance & Image Strategy

• Optimized image delivery (responsive images + WebP), lazy loading for galleries, and preloading critical fonts.

• Caching, asset minification, and selective plugin auditing to keep page weight low and load times fast.

Security & Maintenance

• SSL/TLS enforced, secure form handling, and hardened WP settings.

• Recommended staging workflow, scheduled backups, and plugin/theme update procedures.

• Admin guide for updating artwork entries, adding exhibitions, and managing orders.

Deliverables

• Elementor Theme Builder templates (header/footer, archive, single templates for Artworks, Exhibitions, Blog, Products)

• ACF/JetEngine field groups and demo content import (JSON/XML)

• WooCommerce configuration and sample products (optional)

• Admin documentation and handoff notes for non-technical content editors