AIIR Consulting | JaysonSagales

AIIR Consulting is a global leadership and executive coaching firm. The project involved building a custom WordPress theme and developing functionality to support service pages, a resource hub, and a secure client portal (“Coaching Zone”). The focus was on scalability, performance, and a polished UI that matched the brand’s premium positioning.

Technical Highlights

CMS & Theme Development
- Built on WordPress with a custom theme (PHP, ACF, custom templates).
- Created modular template structure for service pages, insights, events, team profiles, and whitepapers.
- Integrated custom post types (CPTs) for Resources, Events, and Team Members.
Custom Features
- Coaching Zone: Secure client login portal with role-based access (likely using MemberPress / custom WP plugin).
- Resource Hub: Filterable archive of insights, whitepapers, and event listings.
- Team Management: CPT with dynamic coach/expert profile pages.
- Global Contact & Careers Forms: Built with Gravity Forms/Contact Form 7 + custom validation and spam protection.
Front-End Development
- Responsive layout using custom CSS/SCSS, flexbox/grid for complex layouts.
- JavaScript for navigation menus, filterable resources, and smooth animations.
- WCAG/ARIA accessibility compliance for key components (menus, forms).
Performance & SEO
- Lazy loading for high-res imagery.
- Schema markup for events and articles.
- Caching with object caching/transients for resource queries.
- Optimized database queries for CPT-heavy sections.
Security & Hosting
- Enforced HTTPS, hardened WordPress with best practices (file permissions, limited login attempts, nonces, sanitization).
- Coaching Zone protected with authentication and role-based content restrictions.
- Staging environment maintained for updates before production release.

Deliverables

Custom WordPress theme “AIIR Consulting” with modular templates.
Admin tools for managing services, resources, team profiles, and events.
Secure “Coaching Zone” portal for client access.
Fully responsive and SEO-optimized site aligned with the brand’s identity.
Documentation for content editors and admins.

Outcome

Delivered a scalable WordPress solution that supports both marketing (services, content, SEO) and private client engagement (Coaching Zone).
Empowered the internal team with a CMS that is easy to update (resources, events, team) without developer intervention.
Improved site performance, accessibility, and lead generation through optimized technical implementation.